An image that evolves
- Hélios Web
- Oct 1
- 3 min read
Our long-time partners and clients have probably felt a shift in the creative vibe at Hélios Web as it's transforming and evolving into a more mature, punchy and colorful theme!
Today, we round up the latest changes in branding at Hélios Web, the strategies put forward and the meaning behind some of our well-thought artistic choices!
Faithful to the original
First, the main goal was to build on what already existed and not reinvent the wheel. It was important we carry over the image and reputation of Hélios Web through this evolution.
As such, the Hélios Web workmark, our logo, keeps the same font and layout. However, we sized up the text a bit to help legibility. Also, the color of the accent on the "É", originally called "Accent" (we were definitely inspired that day...), takes even more the spotlight and becomes the main color as the background instead of the black, baptized "Night Sky", that now fills the text color.
This change might appear rather unapologetic (some would say attention-seeking)and pretty flashy visually (sorry for your retinas) but there's a perfectly logical thinking behind putting in the foreground such a background! In a world where social media dominates our daily lives, a neon yellow profile picture stands out among cat pictures, random people's heads and very colorful and complexe logos! Addtionally, the placement of the wordmark ensure that even when platforms crop pictures as circles, everything remains fully in view.
Adding colours
One of the drawbacks of this beautiful "Accent" color is that it just doesn't convert well to other shades to make a visually pleasing ensemble where things are not just black, white and a tons of attention-grabbing elements. That's actually one of the reasons why we rebuilt the website entirely (more on this adventure soon).
So, we picked a complementary color to our neon yellow, the sober blue "Spirituality", that can make richer backgrounds or even differ from the black text on pale backgrounds.
Since this blue is still pretty dark, a lighter and more vibrant tone would better fit in our mostly dark theme: Heavens. This sky blue expands the color palette and brings more flexibility in design when a dark background makes it critical it pops up.
In the same train of thought, nuance got added to bridge the gap between our absolute black "Night Sky" and our pure white "Hélios".
First we find a very dark gray, "Text", that softens a bit the... text (just to avoid the extremes) and can even unlock a bit of subtle creativity when paired with "Night Sky".
To this we added:
a dark gray inspired by our origins in sim-racing, "Asphalt", that recalls the color of the scorching hot tarmac of a race track,
a medium gray that does a superb job for disabled elements, named "Silver", and
a very light gray, called "Cloud", that enables playing subtle tricks with animation and hovering on links and buttons along with "Hélios".
The whole lot being toned very neutral, not particularly warm nor cold.
Night Sky |
Text |
Asphalt |
Silver |
Cloud |
Hélios |
To complete the deal, we treated ourselves with one last vibrant color, "Punch", that brings back some warmth to the palette with it's electric pink that completes the trio of accented colours, essentially making the primary colours with which we'll sketch all our future projects together!
Accent |
Heavens |
Punch |
A marriage of colours
As we developed the new website, we quikly understood all the versatility that allowed our combination of colours. By playing with gradients from a color to another, we managed to create eye-catching sections that are dynamically remarkable.
Finally, it's when we needed to make a coherently theme set of banners for our social media presence that the ultimate combination came to be: Night Sky backdrop, radial gradiens of Spirituality + Punch + Accent + Heavens in every corner, and a white lettering that makes text stand out.
Complete the loop
A Hélios Web rebranding would not be complete without proofing the style on a true legend of motorsport!
Let's start together
If you wanna give your brand identity a total makeover to ensure it stands out from the competition, book an appointment today so we can discuss your needs in a formal consultation!
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